Before The Storm
Did you know â€œ47% of spectatorsâ€ at Le Tour de France donâ€™t come to see the race?* What rival pageantÂ could drive such a spectacular display of fandom you ask? Read on to find out.
Hail To The
Quick, think of your favorite on-the-stumpÂ tv spot. Hard, right? Conceptual presidential campaign commercials rarely surface as candidates vie for the chief executive office. So, we had our top social scientists sift through the last 60 years of commercials to bring you Tidal Waveâ€™s top three picks.
Project Manager For Hire,
Project Manager Job Description Is that one green M&M your OCD trigger image? Our award-winning Dallas ad agencyÂ seeks an overachiever who, starting from scratch, thrives at creatingÂ executable timelines.
How Tidal Wave
What do you do when you can find the words to say, but you need a creative way to share them?Â You knit your carefully crafted message into a beautifully cropped image of a Christmas sweater. Thatâ€™s right. Tidal Wave is making Christmas sweaters. Just for you.
A New Hope
Has the whole world succumbed to Disneyâ€™s Jedi mind trick that Star Wars The Force Awakens will be the answer to all of our problems? Poverty? Hunger? ISIS? It appears the answer is â€œyesâ€.
It’s that time of year again when all the good little girls and boys trade their street attire, and cash in on the neighbors’ generosity. Since we just opened a Phoenix office with the intent of slowly creeping up on all of Hollywood’s 3D Visual Effects, let’s take a look at not-real, done right.
How To Measure
Recently, our PresidentÂ Michael Aars was asked to participate in a round-up on storiedup.co that posed the question, “Can effective storytelling be measured?” Let’s take a look at his answer, because in marketing,Â if your brand isn’t telling the rightÂ story, how can you possibly expect the rightÂ audience?
Bloglovin Vector Logo
So, you’re wildly blog savvy, and you may even speak the lingo of content marketing. You know all about blog aggregation services, and are probably reading this on one right now. But if you’ve heard of and used Bloglovin’, you’re out of luck when looking for the Bloglovin Vector Logo. Fear not, you can have […]
Dallas Graphic Designer
Award-winning ad agency is seeking an experienced, full-time Dallas Graphic Designer for a variety of advertising, business communication, and digital design projects.
America and the
2014 Christmas Card
It’s that time of year again where we celebrate the much-honored YuletideÂ tradition of letting you behind the scenes of our Christmas card. If you didn’t quite make the cut of our coveted junk mail list, fear not. Just settle in with your hot toddy and join us for a journey down the creativity chimney.
The drawn image. A skill envied since theÂ Lascaux cave paintingsÂ of the paleolithic. Whether pencil sketch, vector, computer-generated, or pen and ink, beautiful illustration can make or break great advertising.
Today is Sr. Art Director Mike Beitler’s Birthday. Loving husband. Dog-Father. (Snoop Dogg’s lawyers on line one.) And all around creative genius. Is there any better day to meander down a creative memory lane?
Evolution Of The
Superman S Logo
Here’s a test. Grab any six-year-old, preferably one you are related toâ€¦thus avoiding a police conversation, and hand him red, blue and yellow crayons. Provide some paperâ€¦thus avoiding a mom conversationâ€¦and ask him to draw the Superman S Logo. Chances are very good you’ll get something recognizable. But why is that?
A Short Look
At Your First
We all know the importance of making a good first impressionâ€”itâ€™s the number one rule of networking. Firm handshake. Eye contact. Winning smile. Fetching business card. In the world of business, we tend to think our face-to-face introduction is the relationshipâ€™s opening volley, but would you believe that most first impressions are made long before […]
Dallas Business Journal's
40 Under 40
Boy wonder. Musical savant. Child prodigy. All terms not used to describe Tidal Wave President Michael Aars. But now, thanks to his recent addition to Dallas Business Journalâ€™s Top 40 under 40, we can honestly say our fearless leader has earned some much appreciated recognition.
U.S. Air Force
Often in marketing, we’re asked to make a message stick with as few words as possible.Â That’s why even though we have a boat in our trademark, we have to give a nod to the Air Force mechanics who authored these brilliant littleÂ quipsÂ (sorry, Navy). Squawks are problem lists pilots leave for maintenance crews to fix before […]
These days, non-traditional media is almost moreÂ ubiquitous thanÂ traditional. Some see it as advertising bleeding beyond its normal, permissible boundaries. OthersÂ love the fresh creativity, and reward the marketersÂ for their unique and attention-capturing innovation. Whatever your opinion, guerrilla marketing is here to stay.
2014 American Advertising
How much money did John D. Rockefeller leave at the end of his life? All of it. That’s why one of the founding principals here at Tidal Wave is to not just be profitable (that’s kind of mandatory), but to use that profit to make the world a better place. Which makes our ADDY award […]
No, there’s nothing wrong with that picture. The vast amount of emptiness is on purpose. In the graphic design world, it’s called “white space.” It’s the portion of the page left unmarked.
Union Coffee Posters
for Child Literacy
Let’s face it, America has a coffee habit. And in a huge way. It’s become so ubiquitous that retirement gurus and philanthropic-types have taken to quoting, “for the price of your daily cup of coffeeâ€¦” you can save the world, buy that car, hit that retirement goal. If only you give up that accursed,Â coffee-houseÂ cup of […]