Tour de
Brands:
The Caravan
Before The Storm

Did you know “47% of spectators” at Le Tour de France don’t come to see the race?* What rival pageant could drive such a spectacular display of fandom you ask? Read on to find out.

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Hail To The
Presidential Campaign
Commercials

Quick, think of your favorite on-the-stump tv spot. Hard, right? Conceptual presidential campaign commercials rarely surface as candidates vie for the chief executive office. So, we had our top social scientists sift through the last 60 years of commercials to bring you Tidal Wave’s top three picks.

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Project Manager For Hire,
Dallas

Project Manager Job Description Is that one green M&M your OCD trigger image? Our award-winning Dallas ad agency seeks an overachiever who, starting from scratch, thrives at creating executable timelines.

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How Tidal Wave
Saved Christmas

What do you do when you can find the words to say, but you need a creative way to share them? You knit your carefully crafted message into a beautifully cropped image of a Christmas sweater. That’s right. Tidal Wave is making Christmas sweaters. Just for you.

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Star Wars
Classic Posters:
A New Hope

Has the whole world succumbed to Disney’s Jedi mind trick that Star Wars The Force Awakens will be the answer to all of our problems? Poverty? Hunger? ISIS? It appears the answer is “yes”.

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Scary Good
3D Halloween
Monsters

It’s that time of year again when all the good little girls and boys trade their street attire, and cash in on the neighbors’ generosity. Since we just opened a Phoenix office with the intent of slowly creeping up on all of Hollywood’s 3D Visual Effects, let’s take a look at not-real, done right.

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How To Measure
Effective Storytelling

Recently, our President Michael Aars was asked to participate in a round-up on storiedup.co that posed the question, “Can effective storytelling be measured?” Let’s take a look at his answer, because in marketing, if your brand isn’t telling the right story, how can you possibly expect the right audience?

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Bloglovin Vector Logo

So, you’re wildly blog savvy, and you may even speak the lingo of content marketing. You know all about blog aggregation services, and are probably reading this on one right now. But if you’ve heard of and used Bloglovin’, you’re out of luck when looking for the Bloglovin Vector Logo. Fear not, you can have […]

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Dallas Graphic Designer
Wanted

Award-winning ad agency is seeking an experienced, full-time Dallas Graphic Designer for a variety of advertising, business communication, and digital design projects.

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Three Ships,
America and the
2014 Christmas Card

It’s that time of year again where we celebrate the much-honored Yuletide tradition of letting you behind the scenes of our Christmas card. If you didn’t quite make the cut of our coveted junk mail list, fear not. Just settle in with your hot toddy and join us for a journey down the creativity chimney.

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Beautiful Illustration

The drawn image. A skill envied since the Lascaux cave paintings of the paleolithic. Whether pencil sketch, vector, computer-generated, or pen and ink, beautiful illustration can make or break great advertising.

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Mike Beitler,
Birthday Boy

Today is Sr. Art Director Mike Beitler’s Birthday. Loving husband. Dog-Father. (Snoop Dogg’s lawyers on line one.) And all around creative genius. Is there any better day to meander down a creative memory lane?

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Evolution Of The
Superman S Logo

Here’s a test. Grab any six-year-old, preferably one you are related to…thus avoiding a police conversation, and hand him red, blue and yellow crayons. Provide some paper…thus avoiding a mom conversation…and ask him to draw the Superman S Logo. Chances are very good you’ll get something recognizable. But why is that?

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A Short Look
At Your First
Impression

We all know the importance of making a good first impression—it’s the number one rule of networking. Firm handshake. Eye contact. Winning smile. Fetching business card. In the world of business, we tend to think our face-to-face introduction is the relationship’s opening volley, but would you believe that most first impressions are made long before […]

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Dallas Business Journal's
40 Under 40

Boy wonder. Musical savant. Child prodigy. All terms not used to describe Tidal Wave President Michael Aars. But now, thanks to his recent addition to Dallas Business Journal’s Top 40 under 40, we can honestly say our fearless leader has earned some much appreciated recognition.

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U.S. Air Force
Squawks

Often in marketing, we’re asked to make a message stick with as few words as possible. That’s why even though we have a boat in our trademark, we have to give a nod to the Air Force mechanics who authored these brilliant little quips (sorry, Navy). Squawks are problem lists pilots leave for maintenance crews to fix before […]

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Guerrilla Marketing
That Doesn’t
Monkey Around

These days, non-traditional media is almost more ubiquitous than traditional. Some see it as advertising bleeding beyond its normal, permissible boundaries. Others love the fresh creativity, and reward the marketers for their unique and attention-capturing innovation. Whatever your opinion, guerrilla marketing is here to stay.

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2014 American Advertising
Federation ADDY
Award Winner

How much money did John D. Rockefeller leave at the end of his life? All of it. That’s why one of the founding principals here at Tidal Wave is to not just be profitable (that’s kind of mandatory), but to use that profit to make the world a better place. Which makes our ADDY award […]

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White Space

No, there’s nothing wrong with that picture. The vast amount of emptiness is on purpose. In the graphic design world, it’s called “white space.” It’s the portion of the page left unmarked.

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Union Coffee Posters
for Child Literacy

Let’s face it, America has a coffee habit. And in a huge way. It’s become so ubiquitous that retirement gurus and philanthropic-types have taken to quoting, “for the price of your daily cup of coffee…” you can save the world, buy that car, hit that retirement goal. If only you give up that accursed, coffee-house cup of […]

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