Evolution Of The Superman S Logo

Here’s a test. Grab any six-year-old, preferably one you are related to—thus avoiding a police conversation, and hand him red, blue and yellow crayons. Provide some paper—thus avoiding a mom conversation—and ask him to draw the Superman S Logo.

Chances are very good you’ll get something recognizable.

But why is that?

Recently we did some research on the Superman Symbol as homework for a website,, and found that very few logos stand the test of time quite as well as the iconic brand mark.

Let’s take a look at how the mark has evolved since it was introduced waaaay back in Action Comics #1, June 1938. (That’s before the Nazis invaded Poland, kids.)

Superman S Logo Evolution - Action Comics #1

Action Comics #1 June 1938

Adventures of Superman S Logo - 1950s TV

Adventures of Superman 1950s TV

Superman S Logo, Christopher Reeve Movie Era, 1970s and 80s

Superman Movies Starring Christopher Reeve 1970s and 1980s

Death of Superman S Logo - Superman vol. 2, #75, 1992

Death of Superman Superman vol. 2, #75, 1992

Superman Returns S Logo - Warner Bros. Pictures, 2006

Superman Returns Warner Bros. Pictures, 2006

Man of Steel Superman S Logo - Warner Bros. Pictures, 2013

Man of Steel Warner Bros. Pictures, 2013

Batman v Superman S Logo - Warner Bros. Pictures, 2016

Batman v Superman: Dawn of Justice Warner Bros. Pictures, 2016