Let’s face it, America has a coffee habit. And in a huge way.
It’s become so ubiquitous that retirement gurus and philanthropic-types have taken to quoting, “for the price of your daily cup of coffeeâ€¦” you can save the world, buy that car, hit that retirement goal. If only you give up that accursed,Â coffee-houseÂ cup of joe.
Union CoffeeÂ had a better idea.
Instead of forgoing your caffeinated needs to feed an orphan or achieve a goal, what if theyÂ encouragedÂ you to buy more coffee by giving 10 percent of sales to those in need?
The more coffee you drink, the more they give. The ultimate win-win.Â Society benefits, the bottom-line benefitsâ€¦and you? The world needs you to go for that third double-iced mocha skinny latte. After allâ€¦think of the children.
So when they asked us for a poster campaign about child literacy for one of the non-profit organizations they supported,Â Project Transformation,Â we literally jumped at the opportunity. (Perhaps we need to do a little “less good” with our coffee habit.)
And thanks in part to our efforts, 10,852 books were read by Dallas-area children the summer these posters hung.
Turns out all that caffeine is good for your heart.