The Right Way
To Write
Click click click click. And one more. CLICK. Ah. That final click that “postsâ€, “publishesâ€, “tweetsâ€, or “sends†seems to always happen with a sigh of relief. And just as we sit back to enjoy the feeling of finished…briefly…then we go and open Twitter and Facebook, and the process begins all over again.
Creativity Doesn't
Just Happen
It’s tempting to believe generating marketing creative is a wildly spontaneous process—a bunch of hipsters sitting in bean bags, drinking Mai Tais, and having “ideasâ€. There is a grain of truth there, and no, it’s not the alcohol: the actual concepts themselves are dreamt up with little to no restraint, encouraging all possible solutions.
Listen To
The Mustn'ts
Listen to the MUSTN’TS, child, Listen to the DON’TS Listen to the SHOULDN’TS The IMPOSSIBLES, the WON’TS Listen to the NEVER HAVES Then listen close to me— Anything can happen, child, ANYTHING can be. -Shel Sivlerstein, Where the Sidewalk Ends
Do Judge A Book
By Its Cover
Mom always said, “beauty is only skin deep.” But when your innards are as fascinating as shampoo or toothpaste there’s a lot riding on exterior presentation. Truly a well-designed, fetching package can be the difference between sales and second place.
It’s A Numbers Game
Okay, class, today we’re going to take a very logical look at marketing. It is so simple that you’ll wonder why you’ve never heard it before. Maybe it’s so obvious other marketing firms don’t bother to discuss it. Or perhaps you’re running with the wrong crowd?
The Secret Of
The Swoosh
Legend has it the Nike Swoosh was designed by Carolyn Davidson for a whopping $35. That’s 1971 money mind you, so founder Phil Knight would have to cough up about $200 for the world-renowned logo today.
One Strike, You’re Out
Imagine it, the late nineties, The Eight Ball bar. It sounds as elegant as it was. Four Ad Creatives sit around a table after hours staring into space hoping to come up with an idea worth a hill of beans.
Drum Roll Please…
The last day of the year, 1984. Twenty-one-year-old Rick Allen became enraged when passed by an Alfa Romeo on a small English road. In a reckless attempt to overtake the driver, he lost control of his car, missed a curve and was thrown from the vehicle as it sailed over a stone wall into a […]
Mom, Where Do
Ads Come From?
About the same goes for advertising. Though Mad Men has done a lot to sexify our profession, absent are the scenes where mind-numb creatives stare blankly at a page as the clock tick, tick, ticks toward the deadline.
Is The Hashtag
Part Of A
Swear Word?
You’ve settled in to watch Game of Thrones and there it is, looming on the bottom right of the screen: #GameOfThrones Why? What does it want from you? Can’t you just watch the boob tube in peace?